– The importance of design –
On the eve of this year’s Mondial de l’Automobile in Paris, VW’s Head of Design Michael Mauer was leading through the Keynote with an impressive presentation focusing on the importance of design for the existence of car brands all over the world in the future.
„The mobile world of tomorrow allows a completely new scope for design. Electric drive and autonomic driving will remove many restrictions and change the design much more than this was the case in the last decades.”, Michael Mauer stated.
Accompanied with an impressive presentation, the speech resulted in a great success both in audience’s reaction and press echoes which underlies the importance of this game-changing topic.