– Bayern Tourismus @ ITB –
As the Leading Travel Trade Show, ITB Berlin is the foremost business platform for global touristic offers.
For the state of Bavaria and its four tourism regions, Bayern Tourismus Marketing GmbH organized an entire exhibition hall to promote the precious tourism destinations of Bavaria. In order to underline the state of Bavaria`s approach to enhance digitalization, stereolize developed two high-end multimedia installations on the stand.
On the “Media Wall” the staff of Bayern Tourism could display different informative and entertaining contents by selecting them on an individually programmed tablet navigation app. Contents would range from image videos through an entertaining animation showing interesting facts about Bavaria, all the way to different announcements that could be customized in real-time on the tablet.
The second installation was the “Media Tunnel”. On fourteen 55” touch screens that were mounted in two long stripes alongside the tunnel, visitors could fly through the different tourism destinations of Bavaria and interactively get more information about the breathtaking sights this beautiful part of Germany has to offer.