• 2014-09-16 17.08.32
  • 2014-09-16 17.11.43
  • 2014-09-14 19.16.54

reddot award 2017 winner
– Biogen Idec –

Back in the Awards Business –

We were recently awarded with another red dot for the UI development of our interactive installations for Biogen Idec. Designed as a double-screen setup with the touch interface on a horizontal table and the information displayed on a vertical screen in portrait mode, the terminals were well suited for presentations by the staff to small visitor groups. Naturally, they could also be operated by the visitors themselves, providing a perfect information tool for busy trade show floors. The design scheme followed a clear visual pattern and relied on the recurring square icon for buttons and the arrangement of content. 3D models of the innovative products and human physiology helped to clarify the complex medical processes.