– The city of angels –
For Volkswagen we had the honour of producing a super unconventional presentation format. While the automotive world turned its view towards the L.A. Auto Show, VW refrained from holding a typical press conference in a common exhibition hall. Instead they invited around 100 international journalists to the “NeueHouse” on Sunset Bulevard to be part of truly creative discussions and exchange between some of the most iconic Silicon Valley thinkers and entrepreneurs such as Peter Diamandis (Founder of “Space Adventures”), Chris Anderson (curator of the TED conferences) and Jeff Rosenthal (Founder of the Summit conference). Together with Hinrich Woebcken, Head of VW America and Jürgen Stackmann, Head of Sales of Volkswagen Group, visions and designs of the future of mobility were put on the table. At the same time the entire I.D. family of Volkswagen was launched. Of course all media content was concepted and realized by stereolize.