Corning ONE Wireless Launch at CTIA 
Las Vegas, USA

Interactive presentation to surprise a Mobile World

When having to create an interactive presentation, the first question you have to ask yourself is how to use technology to serve the purpose you are trying to achieve. In this case, Corning, world famous glass manufacturer, was launching ONE Wireless at CTIA in Las Vegas. What else could work better than using their renowned Gorilla glass to add a holographic experience to this innovative presentation?

The interactive presentation included a holoscreen that the speaker could use in combination with the screen in the background

Interactive presentation with a purpose. 

The speaker engaged in his interactive presentation

The launch of the Corning ONE Wireless Platform was an exclusive side-event of CTIA. Of course, the goal was definitely to produce international awareness for this extraordinary product. The event was going to take place at The Act, well known night club on the Strip. We remodeled the whole stage area for the presentation to take place. 

For this purpose, we had to create a concept breakdown that would consider all the important information. Another key point was to make sure that this amount of information would not add complexity both to the audience and the speakers. We needed a solution that could guide the presentation in a simple yet iconic way. 

How we designed the use of the Corning Gorilla glass to become a holographic screen

Corning and innovation.

Also, to be coherent, the Corning brand had to shine for its innovative spirit. The Gorilla glass was perfect to achieve this. It was definitely going to be part of the show, in a way that few people would expect. After all these considerations, we had prepared the ground for what became one of the most compelling interactive presentation ideas.

Screens talking to each other.

The setup of the stage was divided into two areas: the background and the frontal part. In the first one, we installed a 200 square feet quadratic rear-projection screen. This is where the main content would be displayed. Then we produced a custom made, 24 square feet, holographic transparent screen, using Corning Gorilla glass. This screen was going to become the main panel that would allow the presenter to navigate through the menus for the entire presentation.

Consequently, this holoscreen would enable the exchange of information with the background screen, creating a truly innovative effect. What’s more, this was done using a very stylish multi-layer presentation.

Sketch of the ideal setup for this interactive presentation
Sketch of the setup of the interactive presentation with a diagram of the projectors

Know your presenter.

Because more than one speaker was involved, each one of them was introduced to the audience with their digital image and then escorted through his part of the presentation with live personal icons and information. This made the connection more personal. 

Visual representation of the speaker for the audience on both the holo and the background screens
How the animations looked like on the holoscreen
The virtual representation of the product on the holoscreen

Products that guide you.

Unquestionably, the protagonist had to be the product: Corning ONE Wireless Platform. Therefore, we produced an exact virtual equivalent of the platform as the actual interface for the holographic screen. The speaker would then be able to focus on a specific part, explain it, and, by a simple gesture, “launch it” to the screen in the background. In essence, the product itself became the guide to the presentation, making it much easier for speakers to advance with the content.

Stereolize also took special care of the look and feel. On the one hand, we wanted to provide animated information footage. On the other, there was a lot of effort put into picking the right iconography and style that would not only embellish the presentation as such but also work with the space, including light conditions and scenery.

The elegant iconography used for the presentation
The iconography in animation