Headquarters Showroom Design 
Melbourne, Australia

Interactive showroom design for Telstra

When it comes to showroom design, the Telstra headquarters are a good example of how to create an immersive space for visitors. Leading telecommunications company in Australia, Telstra, chose Stereolize to create four real-life stories and show how communications will improve our lives in the future.

Immersive showroom design for Telstra

Immersive environment. 

Immersive showroom design for Telstra

The four areas in which to develop these stories cover the development of communications in health, business, living, and learning in the next two decades. Here, visitors can effectively select between these topics. Most important, these topics are then displayed on a big 45 screens video wall. Of course, this video wall is fully interactive, as it can be used as a giant touchscreen.

Visitors can browse through the content by using intuitive and simple interfaces to learn the positive impact that communications will have on their lives in the future. With this in mind, this showroom was designed with the purpose of shaping a realistic experience and using the space in an innovative and smart way.

A view of how the showroom would like with visitors
Design of the holo-terminal
The full view with the video wall and the holographic terminal

Designing the future.

Before starting with the showroom design itself, this project required understanding the different scenarios. Given that, we envisaged what kind of functionalities will be available to people in the future via communications technologies. However, these same features are either not present today or not entirely developed. Therefore, this was really a matter of understanding the global vision of a leader like Telstra and transforming it into something real, today.

Also, Stereolize had to convert this vision into appealing content that would make the visual journey for the visitor a true experience to remember. This led to designing the space, real-time 3D animations and graphics, and intuitive interfaces.

The technical setup.

As mentioned, the setup required a 45 screens U shaped video wall for the showroom we designed. However, to complete the full interactive experience, we installed five radarTOUCH lasers to add multi-touch functionality over its surface. 

In addition, we included a holographic terminal on a transparent screen. This item was used by the visitors to navigate through the chapters of each story. In this situation, we displayed the chapters on a 2D layer that was mapped on the main screen of what we called the holo-terminal. There we would make the reference to Telstra itself. We project from the foot of the terminal to achieve this effect.

Some of the graphics in the stories

Designing the journey .

The way the content is displayed is organized by colors, where every color space defines a story to make the navigation even more intuitive to the user. What visitors see at first are silhouettes of people frozen in specific poses and with a light gradient on them. The ones that are already colored symbolize the main entry points to each of the four chapters.


This use of iconography and colors determines how the experience is going to take place. It starts a storytelling process that depends on what the user has decided to uncover.

The initial animations of the four stories
The flow of the animation as the story develops

Designing the stories.

As an example, Health is represented by a story of a couple climbing a mountain. In this scenario, one of them has an accident. From then on, the flow of information between emergency doctors, a helicopter, the hospital, and the injured person begins and is displayed.

The story is told with an animated sequence that allows visitors to understand the key role that communications will play more and more in the future.

A showroom design of this type requires not only creative skills but also being able to understand the client’s vision and represent it visually. Therefore, it has to be done in a way that does indeed reflect what the future will look like.

Health story: after the accident
Health story: emergency helicopter
Health story: hospital infrastructure check to meet the emergency