agency: mamemo productions
client: aldar
location: abu dhabi
date: 03.04.2008

Motorworld is the latest development from aldar. A city where you'll find the biggest names in the car industry together with residential areas, business areas, service stations and much more. For the official launch stereolize realized in cooperation with Mamemo Productions a visual theater composed of a narrator, changing stage settings with actors, real cars and shadow performances. In order to have the acting scenes visible only at times and even to combine them with animated content we projected on a line of glass panels controlled within the ventuz-scene that could be switched between being transparent and opaque. In addition there was a second more blurry projection on a plane behind the actors to create areal depth.
Second Part of the show was a car themed visual symphony which can be described as a dynamic symbiosis of visuals, music and a conductor performing as the combining element. As the conductor is constantly interacting with the elements on the screen the audience experiences a wondrous illusion.