client: PORSCHE
location: Stuttgart-Zuffenhausen
date: 29.08.2011
With this new 911 in the family Porsche managed to accomplish a quantum leap in terms of design and sportive driving. The new car was introduced to an audience of selected journalists in the Porsche Museum in Stuttgart-Zuffenhausen on the 29th of August 2011. Within the settings of the highly modern museum, the design features of the new car were introduced to the audience on a huge LED screen of 8m width and 4,70m height. The interactive 3D Ventuz content was navigated through a combination of a remote click device and radarTouch laser navigation. The speakers were free to choose. Obviously the new car was the star of the day but the presentation was the highlight that helped to point out all the breathtaking details.
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