The launch of the Corning ONE Wireless Platform at CTIA
in Las Vegas was an exclusive side-event of the exhibition.
It needed to be outstanding and create international
awareness for this extraordinary new product.
In order to navigate the super-stylish multi-layer presentation,
Corning´s most famous Gorilla glass was chosen for
the setup of a transparent holoscreen. This innovative panel held
the navigation menu for the entire presentation.
The Speakers were introduced by their digital images on screen and
escorted through a vivid composition of personal icons and infos.
A quadratic 200 sqft. rear-projection screen.
A custom made holographic screen of 24 sqft.
served not only as a navigation-tool for the presentation
but enabled the exchange of content with the
main rear projection screen.
To explain and introduce the new product in detail, we produced an
exact virtual equivalent as interface for the holoscreen.
animated information films