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Department of Transport

mamemo productions // Abu Dhabi

Mamemo productions created a new idea for an event
for the Department of Transport in the Emirate of Abu Dhabi.
The entire event showcased the future plans for an entire
integrated transport system for the emirate, the so called
Surface Transport Master Plan.

DoT_DigitalModel_06

Idea

Instead of building a physical model to show
the routes and lines of the different transport modes
and their interconnection, the “digital model” was created.

DoT_DigitalModel_03DoT_DigitalModel_02DoT_DigitalModel_04

Technical Setup

On a 5m x 6m LED screen that was tilted by 30 degrees
to guarantee the best visibility, all aspects of the
future transport plan could be shown in the desired detail.

DoT_DigitalModel_05

Summary

The presentation of the digital model, which was designed by stereolize,
could be navigated through an extra touch screen with a navigation menu
that allowed the user to navigate to and from any point within the presentation.
The presentation of the digital model, which was designed by stereolize,
could be navigated through an extra touch screen with a navigation menu
that allowed the user to navigate to and from any point within the presentation.



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