Dubai Lifestyle City is a comprehensive project in Dubai, offering nearly everything in terms of luxuries,digital facilities, sports training and recreational opportunities, word-class hotels, fashion, art, spa and shopping. For the official launch Mamemo Productions was engaged to developed a full show concept, that included a gala dinner, live music and an interview with Tennis Star Maria Sharapowa. We created a "Visual Symphony", hosted by the famous indian talkmaster Karan Johar. A “Visual Symphony” is a form of transporting information in an entertaining way by combining the performance of one or more actors with sound and animated content. The performing formation can vary as every show has its own unique concept.

The most common one consist of a so called "conductor", who usually introduces new elements in the scene from a podium in the front of the audience.
He is accompanied by one or more dancers, who interact with the projected objects as well. Live singers, speakers or various other artists are often additionally added to the performance.

The launch of Dubai Lifestyle City was realized with one conductor and two dancers, guiding the visitor through the show. That illustrated the defining aspects of this project on a gigantic 28x8 m screen. The screen was illuminated by four projectors, adjusted with the soft edging function Ventuz provides. All content and animation was done in Ventuz, which once more proofed to be the right choice for live presentations.

Standing ovations and a lot of positive feedback among the 900 visitors proved our show concept, which Maria Sharapova described as a true piece of art, to be right.